Your Guide for Online Digital Marketing Bootcamps

Digital marketing is fairly ubiquitous. Many marketers work in marketing or advertising agencies, but a number of companies have in-house marketing teams to help sell products or services online.

One way to get connected in the field is to attend a digital marketing bootcamp online. These online crash courses can help you gain the skills to get started in digital marketing.


University of Central Florida


UCF Digital Marketing Boot Camp

The UCF Digital Marketing Boot Camp is a challenging, part-time digital marketing program that takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.

University of California, Irvine


The Digital Marketing Boot Camp at UCI Continuing Education

The Digital Marketing Boot Camp at UCI Continuing Education can help you tap into the digital marketing industry and gain the skills to stand out to potential employers. In only 18 weeks, you will become skilled in campaign development, digital advertising, and modern tools in site analytics and reporting.

University of California, Berkeley


Berkeley Digital Marketing Boot Camp

Tackle real-world projects and get hands-on training in digital marketing in 18 weeks.

Columbia University


Columbia Engineering Digital Marketing Boot Camp

Columbia Engineering Digital Marketing Boot Camp takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.


What Will I Learn in an Online Marketing Digital Bootcamp?

Digital marketing bootcamps usually provide an immersive dive into the concepts and skills needed for the field. Digital marketers can specialize in various areas, but the all-around marketer is typically skilled in the following:

  • Analytics and reporting: Data analysis and visualization let you make data-driven decisions, optimize campaigns and content, and track and report on performance. Useful analytics platforms and programs include Google Analytics, Google Data Studio and Tableau.
  • Content marketing: Written content can be a major part of digital marketing. Creating a global content strategy, including objectives, metrics and guidelines, requires keyword research, editorial calendars, content production and distribution.
  • Digital marketing strategy: Strategy is the overall use of fundamental digital marketing concepts and techniques, including the use of market and user research to develop global brand strategy and positioning, experiences, customer journeys, personas and more.
  • Email marketing: Email marketing techniques and best practices include audience development, chatbots, drip campaigns, email list creation and segmentation, email marketing regulations, key performance metrics, landing pages, newsletters, personas and more.
  • Performance marketing: Performance marketing works with key search engine optimization (SEO) principles to increase domain and page authority and online visibility. Another component is Google Ads to enable you to generate leads and conversions.
  • Search engine marketing: Search engine marketing can increase online visibility, domain and page authority by using SEO principles. 
  • Social media: Learn how to develop a social media marketing strategy, including social content development, management tools, processes, metrics and measurement.

What are the Benefits of Online Bootcamps? 

Digital marketing bootcamps are intended for people who want to get a comprehensive understanding of digital marketing in a streamlined, efficient way. They are designed with multiple sections of information to help you grasp the components about digital marketing simply and effectively.

If you’re committed to earning a career in digital marketing, and thrive in a fast-paced, collaborative learning environment, you may benefit from these bootcamps. Some will also help you find a job, or at least prepare you to find one.

What Skills Will I Learn After Taking an Online Digital Marketing Bootcamp?

Many bootcamps offer courses specializing in the marketing skills for digital specialists. You may get direct experience with content development and management, digital marketing strategy, search engine marketing, social media marketing, advanced analytics and reporting, and more. Among the typical skills you’ll learn are:

  • Acquiring the right leads
  • Constructing best online strategies 
  • Creating an effective content marketing strategy
  • Creating brand or market strategy 
  • Linking in social media 
  • Targeting marketing channels and programs 
  • Understanding the best marketing channels

An online bootcamp helps students develop the skills, experience and confidence for a career in digital marketing.

What are Typical Digital Marketing Job Titles? 

Digital marketing includes a number of specialties and positions that help clients grow brands and consumer bases. As digital marketing grows, the number and types of specialties in demand will grow.

Among the titles in marketing are:

  • Content Strategist: These marketers develop content tailored to a company’s objectives and target audience. They use analytic tools to find out which topics engage the audience and drive traffic to view the company’s digital media. 
  • Data Analysts: A key part of digital marketing is data, and these analysts are responsible for understanding it. Data analysts create systems to organize and examine data so companies can interpret and apply it.
  • Marketing Analysts: Marketing analysts, also known as market research analysts, help companies choose products and services to sell, and they identify core customers and other specifics. They do so by studying market trends.
  • Digital Marketing Manager: These professionals oversee and implement digital campaigns. They lay out a project, create a timeline, set milestones, manage budgets and other tasks. 
  • Email Marketing Specialist: These marketers create and launch email campaigns. They also maintain databases with customer information and various lists. 
  • SEO and SEM Specialist: These specialists know how to create content that highlights a company’s website. They are experts on search engine optimization (SEO) and search engine marketing (SEM), keeping up with changes in search engine algorithms and strategies.
  • Social Media Marketer: These experts help companies communicate with their customers across various social media platforms. They also create content campaigns that attract and engage new and existing customers.
  • User Experience (UX) Designer: Backgrounds in technology and design are important for UX designers, but they must also understand human behavior. These experts develop apps, products and websites to encourage consumers to follow through with purchases or contacts. 
  • Virtual Reality Developer: This is a growing field, still in its infancy but becoming increasingly popular. As more companies incorporate virtual reality into their campaigns, the number of high-tech jobs for experts that can employ VR will grow. 

Along with these, there are other marketing job titles that companies are advertising for, including such unusual ones as “guru,” “ninja” and “rockstar.” Most important isn’t the title itself, but the skills that each job requires. If you’re looking for a position, pay closest attention to the job description itself.

Interested in a different career? Check out our other bootcamp guides below:

How to Choose the Best Online Marketing Analytics Bootcamp for You

There are a variety of online bootcamps available. They will help you get ready to enter the digital marketing field. Here are some available bootcamps.

Last updated: July 2020

Duke University

Digital Media and Marketing Bootcamp from Duke University

Digital Media and Marketing Bootcamp from Duke University

Durham, North Carolina

Name of Degree: Digital Media and Marketing Bootcamp from Duke University

Enrollment Type: Self-paced

Length of Program: Varies

Credits: N/A

Concentrations: N/A

Admission Requirements:

  • Must be at least 18 years of age
  • English language fluency
  • Reliable internet access
  • Meet computer technical requirements 
Learn more about the Digital Media and Marketing Bootcamp from Duke University from Duke University