How to Become a Market Research Analyst: Job Description & Salary
Master of Science in Business Analytics
Earn your MS in Business Analytics online from Pepperdine University. Learn advanced tools like Python, Tableau, SQL, Hadoop, and Excel.
- Complete in as few as 16 months
- Delivered by an AACSB-accredited school
- Earn a specialized business master’s degree
Steps to Become a Market Research Analyst
Step 1. Earn a Bachelor’s Degree in Market Research
Step 2. Opt into More Essential Courses in Market Research
Step 3. Consider Internship Opportunities
Step 4. Practice Research Skills and Pursue Certifications
Step 5. Consider an Advanced Degree in Related Field
What Does a Market Research Analyst Do?
Important Skills for Market Research Analysts
Market Research vs. Marketing Research
Market Research Analyst Salary and Job Outlook
FAQs About Market Research Analysts
Market research analysts require strong analytical, critical thinking and communication skills in order to grow in the role. These skills can help market research analysts to better assess and measure consumer buying behavior, as well as conveying those insights to a client or manager. It’s important to gain relevant coursework or experience in business, statistics, math and marketing.
No, a market research analyst is not the same as a marketing analyst. Market research analysts focus on researching a specific market or industry, while marketing analysts emphasize finding areas of improvement. A market research analyst looks at industry trends and decides how they can be relatable in other markets or areas.
Market research analysts benefit from their quantitative sides that research and analyze numbers and data as well as their qualitative aspects such as being attuned to human emotion. Both aid market research analyst decision making, and can make a difference in how to better understand consumer behavior. Market research analysts also have a higher than average projected job growth, creating more future opportunities.
Market research analysts measure the effectiveness of marketing and track industry trends and statistics to measure customer and employee satisfaction. They typically use customer relationship management software, business intelligence and data analysis software as well as analytical software in their daily operations. Their tasks may vary in scope, ranging from long-term projects to a variety of short-term projects.