There are many ways to specialize in digital marketing—SEO specialists, UX designers and marketing analysts are just a few of the functions you can find in the digital marketing industry. Below, we cover each type of online course, class curriculums and requirements, and digital marketing courses available in 2020.
University of Oxford
University of Cape Town
What Is a Digital Marketing Course?
A digital marketing course can help you gain the knowledge and skills to pursue a career. Whether you want to learn more about mobile and email marketing or advanced web analytics, short online courses may give you a chance to earn a certificate. Many digital marketing courses go over basic tools and techniques, which are ideal for beginners. However, there are some high-level classes for those looking to hone their skills.
Online Digital Marketing Courses
Digital Marketing Foundations
If you want to build a strong foundation in digital marketing, we’ve listed some beginner-friendly digital marketing courses. These classes may help you master the core principles and methods of digital marketing, often using real-world examples to demonstrate the most common strategies in the market.
Digital Marketing Strategy
A digital marketing strategy can be useful for any business because it allows marketers to tap into online platforms like websites or social media channels to acquire new customers. According to Digital Marketing Institute, 47% of leaders cite digital strategy and planning as extremely important skills for their organization. In the Senior Marketing Manager role, that number increases to 52%. Here’s what you will learn from a digital marketing strategy course:
- Apply marketing strategies such as segmentation, targeting, positioning and differentiation to various online campaigns
- Explore the use of a digital SWOT analysis in a marketing context
- Understand the use of SMART goals in the digital marketing planning stage
- Gain insight into basic tools for digital marketing and strategy
Digital Marketing Analytics
Knowing digital marketing analytics gives analysts a detailed, thorough background of customer behavior by using data to measure, analyze and track digital marketing performance. Marketers can apply the information from digital analytics tools to get a better understanding of the many online channels their buyers engage with and find new ways to generate revenue from existing campaigns.
In a digital marketing analytics course, you will learn foundational data skills, gain in-depth knowledge of marketing analytics and learn the most popular tools. Check out these online analytics classes if you want to learn more about this topic.
Businesses also need copywriters to sell their products and services using creative language. There are many websites, ads and social media platforms that elicit action with strong content.
Copywriting requires a certain level of research, language and active listening skills. Taking an online copywriting course is one way to help you learn best practices and develop the skills to succeed.
Social Media Marketing
Because social media trends and features change so quickly, you’ll need to stay up to date with the latest processes. Online social media marketing courses will teach you how to build an effective social media strategy, attract buyers and write clear and concise content. We recommend trying out these social media marketing courses whether you’re a first-timer or need a refresher.
|Digital Marketing Analytics
Massachusetts Institute of Technology (MIT)
|Digital Marketing Foundations||
|Fundamentals of Digital Marketing||Digital Marketing Foundations||
|Digital Marketing Foundations||Digital Marketing Foundations||
A Strategic Perspective – Yale School of Management
|Digital Marketing Strategy||
|Oxford Digital Marketing:
|Digital Marketing Strategy||
|Digital Marketing Strategies:
Data, Automation, AI & Analytics
|Digital Marketing Strategy||
Data Tools and Techniques
|Digital Marketing Analytics||
|UCT Copywriting for Online Marketing
|Digital Marketing Copywriting||
|The Complete Copywriting Course: Write to Sell Like a Pro||Digital Marketing Copywriting||
|Copywriting Essentials Course||Digital Marketing Copywriting||
|The Ultimate Copywriting Masterclass||Digital Marketing Copywriting||
| UCT Social Media Marketing
|Social Media Marketing||
|Social Media Marketing Course||Social Media Marketing||
|Social Media Marketing & Content Marketing Masterclass||Social Media Marketing||
How Can I Enhance My Career With A Digital Marketing Course?
A digital marketing career is a blend of art and science, requiring creativity backed up by data-informed decisions. To thrive in this fast-paced industry, it may be useful to speak to each of these types of digital marketing functions in a knowledgeable way, if not perform it yourself. There are many digital marketing jobs for you to choose from, including:
- Data Analyst
- Email Marketing Specialist
- Content Manager or Strategist
Digital marketing careers span from roles such as an analyst to operations. Ready to kick-start a career in digital marketing?
Digital Marketing Analytics Massachusetts Institute of Technology (MIT)
MIT’s program breaks down how to leverage measurement and analysis within your digital marketing strategy and to deliver valuable insights that drive better customer service. With a focus on analytics, you will assess the latest applications of artificial intelligence, machine learning, and predictive modeling that will help drive ROI for your organization.
Digital Marketing: A Strategic Perspective – Yale School of Management
This eight-week program explores how key digital marketing tools – including social media and mobile technology – can be used to improve customer experience. You will experiment and use analytics to uncover data-driven insights and empower decisions regarding your organization’s broader strategies.
Oxford Digital Marketing: Disruptive Strategy
This eight-week course offers you the opportunity to use disruptive forces in the digital sphere. You’ll learn to respond to the trends and changes in digital marketing, as well as navigate digital disruption through analytics, technology, and improved customer experience.
UCT Social Media Marketing
This online short course teaches students how to develop a social media strategy. It’ll introduce you to the South African social media marketing landscape and breaks down key principles and practical tools that can help boost your company’s social presence. You’ll learn how to manage a social media community, make use of social channels to drive sales and generate leads, and create a comprehensive strategy that aligns with your organization’s objectives.
UCT Copywriting for Online Marketing
Learn to apply copywriting best practice, write compelling copy for various online platforms, and develop a content marketing plan. You’ll explore how copy can be changed to enhance search engine optimization and how to price copywriting work. Equipped with these tools from this course, you’ll have the foundation to become an invaluable asset to any company that needs to distinguish their business online.
Last updated: July 2020