How to Become a Marketing Analyst in 2022
Master of Science in Business Analytics
Earn your MS in Business Analytics online from Pepperdine University. Learn advanced tools like Python, Tableau, SQL, Hadoop, and Excel.
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What Does a Marketing Analyst Do?
Roles and Responsibilities of a Marketing Analyst
Required Degree and Qualifications to Become a Marketing Analyst
Certifications and other ways to grow your marketing skills
Skills Needed to Become a Marketing Analyst
What kind of person makes a great marketing analyst?
Career Growth for a Marketing Analyst
Marketing Analyst Salary
How Marketing Analytics Is Different From Other Careers
What’s the biggest difference between marketing analysts and data scientists? How can the two work together?
Other Related Careers
Marketing Analyst FAQ
Everyone’s path is different, but there are a few common steps you may take that can help you become a marketing analyst. A bachelor’s degree is typically the first step. Depending on your career path, you may need other qualifications such as certifications or an advanced degree.
Marketing analysts perform various tasks depending on the organization. Some common tasks include collecting and analyzing consumer data, researching consumer opinions and preparing reports of their findings.
There are various skills marketing analysts use. You may want to determine your career goals as a first step and the skills you’d need depending on your desired role. Common skills for marketing analysts include using business intelligence software and information retrieval or search software.
According to the BLS, the projected growth for marketing analysts is 22% between 2020-2030. However, growth for marketing analysts varies depending on where they work and what industry they work in. On average, marketing analysts earned $65,810 in 2020.